This is Tiera Kennedy’s world, and we’re just living in it.
An Alabama native taking country music by storm thanks to her features on Beyoncé s Cowboy Carter and her recently released debut, Rooted, Kennedy is much more than just a woman living out her wildest dreams; she embodies the role of all-American girl with ease.
“I think for me, an all-American girl, for some reason, brings me back to when I was younger, and just like playing at my grandma’s house and just being outside,” Kennedy told xoNecole ahead of her attendance at the 2025 BET Awards.
“I just feel like when I was younger, you know, you don’t have as many responsibilities. There’s not as much weighing you down, and so I kind of go back to that mindset. Like, even now, being 27, I’m trying to get back to that younger girl.”
The 2025 BET Awards, hosted by Kevin Hart, took place in Los Angeles at the Peacock Theater on Monday night (June 9). The star-studded event was filled with tons of surprises, including a trip down memory lane with a 106 & Park reunion, coupled with performances by artists that dominated the top spots during the music video countdown show’s reign from 2000 to 2014.
Kennedy, who received her first nomination alongside Tanner Adell, Brittney Spencer, Reyna Roberts, and Beyoncè in the BET Her category for “Blackbiird,” the reimagination of the original The Beatles of the same title (minus the extra i), invited xoNecole to get ready with her as she prepared for her first-ever BET Awards.
Beauty Rituals Inherited From Her Mother.
Rather than booking her makeup artist ahead of the big night, Kennedy decided to go on a budget and do the task herself, something that isn’t too out of her norm. She noted how she incorporates some of the things she witnessed her mother do while growing up in her routine.
“I remember being younger and seeing all the makeup laid out on my mom’s counter,” the “I Look Good In That Truck” singer recalled. “I don’t even think she knows this, but there were moments where I would like to go and steal her makeup. She would have Mac. I think it was some kind of foundation powder, and I would go in there and I would put it on, and I’m like I hope she doesn’t see.”
She added, “My mom is very natural with her makeup, so even though I’ve got these big lashes on, I always gravitate towards just neutral looks… I don’t do anything too fancy.”
Tiera Kennedy’s Holy Grail of Products.
Kennedy took it upon herself to take a class to ensure that she’s prepared for nights like these, where she’s the one responsible for bringing her glam look to life.
“We are independent,” she said, reminding us that she is no longer tied to a big machine when it comes to her work as an artist. “We ball on a budget. I have to do my makeup for award shows, events, all the things, and so my makeup artist that taught me how to do all of this, Hailee Clark, she put me on to Nars, the foundation. I don’t know exactly what the name of it is, but I love it.”
“I don’t know all the fancy technicals, but I know that it makes me just look kind of airbrushed, and so I love it. Then, I always use this Laura Mercier [setting] powder because I get real shiny, so I’ve gotta reapply that quite often.”
“We are independent. We ball on a budget. I have to do my makeup for award shows, events, all the things, and so my makeup artist that taught me how to do all of this, Hailee Clark, she put me on."
Her Decision To Wear Hanifa For The Big Night.
Intentionality is essential for Kennedy, which is why she jumped at the opportunity to support Black designer Anifa Mvuemba with a dress from her fashion brand, Hanifa.
“Takirra on my team helped me pick out the dress. I really like to represent in country music, and being in Nashville, I like to represent Black culture through the things that I wear, and I was excited to get to wear a Black brand to the BET Awards,” said Kennedy.
“She was telling me about this brand, Hanifa, and we were on FaceTime just scrolling through the website, and she was like this looks like you. This feels very rooted, like fits those natural tones, and so she bought the dress and was like, ‘This is what you’re wearing.’”
The look was a Raven Knit Dress in Eggplant/Dark Brown Mesh from Hanifa.
Tiera Kennedy in her younger years.
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Kennedy also nurtured her inner child for the look, taking it back to her roots with one small detail in her hair that she had her mother carry out before she hopped on the flight to LA.
“I had this vision of wearing beads in my hair because when I was younger, my mom would always do that, and I didn’t love it, but now I’m like, it would be really beautiful to tie all of that together, and the Hanifa dress just fit perfectly.”
“Just even in the past couple of days, I’ve had to take a second, and just look back at all of the awesome things we’ve gotten to do,” said Kennedy when asked what baby Tiera is feeling in this moment.
“I had this vision of wearing beads in my hair, because when I was younger, my mom would always do that, and I didn’t love it, but now I’m like, it would be really beautiful to tie all of that together, and the Hanifa dress just fit perfectly.”
“I dreamed of having a record and having this team that was doing all of these things for me, and now, being an independent artist, and being in control of my career, I’ve gotten to build an awesome team behind me that helps me get to where I am. It’s been a lot of hard work, and I think when I was younger, I would have never imagined that I could do all of these things, and so, yeah, to be here, I don’t even think I would believe it.”
Although “Blackbiird” didn’t win in the BET Her category during Monday night’s show, Kennedy’s future is brighter than ever, which she attests to her faith playing a huge role in guiding her next steps as she continues to rise to stardom.
“Thinking about the next thing, I think that can be really daunting when you’re an independent artist. It’s like you have to be thinking of what’s coming next, to prepare for that, but I think the way that I like to walk through life in general is letting the Lord lead,” Kennedy said.
“I know that a lot of time when I have a vision of what I want things to look like in my head, He always exceed my expectations. So, I think the plan is to continue to release music, and continue to show up as my authentic self. Getting to have these moments like the BET Awards is so awesome, but also, at the same time, that’s not what I do this for. I do it for the humans that are listening to my music, that are [having] fun and healing through my music, so I hope that I can just continue to do that.”
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During the Los Angeles tour stop, which spanned three dates on May 21, May 23, with the finale on May 24, xoNecole had the opportunity to test out the glosses included in this soft launch, as SZA revealed in a statement that "this is just the start of other lip products, including plans to launch stains, liners, and creams all inspired by SZA's “infamous layered lip combinations.”
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So, what is included in the first Not Beauty launch?
The current Not Beauty products available are lip glosses that come in three shades: In the Flesh, Strawberry Jelly, and Quartz.
During my visit to the first LA Not Beauty pop-up activation, I not only had the chance to purchase all three glosses but also took a peek inside the blow-up log tent. Inside, fans got to experience SZA’s love for nature and her fascination with bugs, which are prominently featured in her performances for this tour. At one point, she even had human preying mantis prancing across the stage y'all.
There were blow-up photos of the beauty that is SZA for fans (myself included) to take photos, but in wooden-like tree trunks were a deeper dive into some of the ingredients featured in her products and their benefits.
For example, the glosses feature Hi-Shine Lip Jelly and Shea Butter as key ingredients and some of the listed benefits included are:
- Shea Butter - “A powerhouse ingredient, offering both functional and nourishing benefits.”
- Hi-Shine Lip Jelly (featured in the In the Flesh shade) - “Formula glides on with perfect adhesion to the lips without stickiness).
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What are in the products?
Featured in an orange package, with images of a bug and flower on the side, the back of the box reads: “It’s NOT BEAUTY, it just works. Developed by Solána “SZA” Rowe.
As someone who never leaves home without a good lip gloss, I loved how compact the wood panel packaging is. Perfect to slip into my purse, or in the case of the show at SoFi Stadium, into my pocket when I’m not carrying a bag.
Because I’m a sucker for a good black and brown lip liner and clear gloss combo, I decided to wear the Quartz flavor on night one of the Grand National Tour LA stop, and it did not disappoint. I’ll admit, it’s light weight feel made me nervous because it felt like there was nothing on my lips. However, when I checked my lips in my compact mirror several times throughout the night, I was shocked to find that my gloss was still intact. I only reapplied once out of the habit of looking cute and applying my gloss, but not necessity.
Here are some of the ingredients featured, but not limited to, in the Quartz flavor.
- Polyisoubutene
- Butyrospermum Parkii (Shea)Butter
- Ricinus Communis (Castor) Seed Oil
- Mentha Piperita (Peppermint) Oil
- Tocopherol
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Lip prep
I’m a simple girl who loves to stay true to her roots. So ahead of the show, I stopped by a local Inglewood Beauty Supply store and grabbed a Black and Brown shade lip pencil for just under $2 a piece.
Shading the outline of my lips with the black pencil first, I used the brown to lightly fill the inside of my lips before applying my Quartz Not Beauty shade gloss.
How to apply
There’s truly no right or wrong way to apply lip gloss (in my opinion), with this being a brush applicator sort of product, I simply untwisted the top and swiped the gloss around my top and bottom lip generously.
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Results
Again, my Not Beauty Quartz product stayed on my lips from the start of the show, which began with a fire DJ set from LA’s very own, Mustard, to the conclusion when Kendrick and SZA reunited on stage to send us home to their duet, “luther,” featured on the rapper's GNX album.
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xoMAN started as an Instagram Live series and is now a full-cast production, with Walker as the host. Initially, she was skeptical about joining as the new host of xoMan. Not because she doesn’t have the chops to thrive in the role, but because coming in on something that wasn’t her original idea initially seemed daunting for the media personality.
However, since she loves a challenge, the CockTales: Dirty Discussionspodcast host embraced the task with an open heart and mind.
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“I was like, this is a cool concept, so I’m so glad that they decided to turn it into a podcast,” Walker tells xoNecole. “It’s been interesting to take somebody else’s idea and try to turn it into a thing, put it together, and bring it to fruition. I am anxious, nervous, and all things, but above all, I’m excited.”
When xoNecole's managing editor Sheriden Garrett approached Walker to take on the position, it felt like fate. She had previously attempted to get Garrett on her CockTales platform about six or seven years ago due to her expertise in the love and relationship space.
“I was like, wait, y’all listen to the show? And you want me to host a show where I’m only talking to men? And I’m listening to them and not giving them a hard time? I say that because sometimes I feel like, on my show, I may come off like I don’t even like men," she says.
"I love men, but it can be frustrating sometimes on that platform, social media, and other places when they continue to regurgitate the same rhetoric about what I like to call Twitter topics, like constantly talking about who’s paying as a man, as a woman. You should do this. You should do that…It’s been cool hearing the stories with the men we’ve spoken to so far at xoMAN, hearing these stories, and hearing them let their guards down.”
A Howard graduate, Walker almost didn’t enter the world of media after listening to advice from elders who said she would make a great lawyer because she loves to debate topics and sometimes argue (haha).
"It’s been cool hearing the stories with the men we’ve spoken to so far at xoMAN, hearing these stories, and hearing them let their guards down.”
After traveling to the nation’s capital to study political science, Walker soon discovered that her only motivation for becoming an attorney was the potential income and witnessing how boss women like Erika Alexander’s Maxine Shaw character on Living Single would look in their suits as career women.
“I realized that this was for real,” she says, studying law at Howard. “This is a lot of work, and when you think about what you do, I was like, this is not a performance, and I just wanted to talk. I wasn’t trying to defend anyone.”
A visit to a fair showcasing the different organizations on Howard’s campus, combined with her affinity for celebrity gossip and entertainment news, ultimately led Walker to explore a radio career. Soon, she auditioned for a show and landed the gig. By the spring semester, she was on the radio, ultimately leading her to switch her major to journalism with a concentration in broadcast news.
Soon after earning her degree in the field, Walker decided she didn’t want to do anything related to hard news. Instead, she became involved in lifestyle content. She used her friends' love of hearing her stories to motivate her to get into podcasting.
The rest is, as they say, history.
“Before podcasts became what they are, I was in a living room with a microphone before ultimately moving to a studio and refining the show. I loved it and knew people were listening because I monitored the analytics and everything," she explains.
"When we decided to do a live show, the show sold out in two weeks, and I was so nervous. I was like, 'Are we ready? Are we gonna be able to sell out this venue?' We didn’t have any sponsorship. We were still independent and had to front the money for everything.”
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“When they sold out in two weeks, not only did I price my tickets too low, but I thought, wow, we’ve got something. I was like, people spent money to hear me and my co-host talking about our shitty love lives. This is wild, all from an idea in my head. It made me feel like I was on the right path and encouraged me to stop doubting myself. I have imposter syndrome," she reveals.
"Even to this day, I’m constantly biased. But it’s like, if not me, then who? And, like, why not me? If people can do it with way less and way more. I’ve been trying to encourage myself and other people to eliminate the doubt that we have in ourselves so we can do whatever it is we want to do. I love it. No matter how many sleepless nights I have, I will continue to have bags under my eyes until the end of time because I’m enjoying it.”
"I have imposter syndrome. Even to this day, I’m constantly biased. But it’s like, if not me, then who? And, like, why not me? If people can do it with way less and way more. I’ve been trying to encourage myself and other people to eliminate the doubt that we have in ourselves so we can do whatever it is we want to do."
In between garnering a strong social media presence for her work as a podcast host, lifestyle influencer, and beyond, Walker has managed to use her many gifts and talents, like cooking, and most importantly, giving a strong opinion about the things she does (or doesn’t) believe in to carve out a lane of her own.
As she embarks on this chapter as the host of xoMAN, where she has already spoken with actors Devale Ellis and Skyh Black and Dear Future Wifey podcast host Laterras R. Whitfield, Walker hopes that it encourages people, especially women, to look at their male counterparts from a different perspective.
“I hope that anyone listening can listen to the first few episodes, hear how different each man is, and learn to let down whatever preconceived notions you have about me or a specific man, whoever it is in your life," she says. "Just listen, talk to them, ask them how they feel, and listen with an open mind, without thinking that you already know what the answer is.”
“I just hope that people learn to, again, not put people in boxes and make the other person, whoever it is, men specifically for this show, but sit down and talk with an open mind and listen to understand, not to respond. Help someone feel safe.”
xoMAN officially launches on Tuesday, June. 17.
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